Do you have a passion for the outdoors, and are you an aspiring entrepreneur? Do you want to start a low-risk and low-cost business for your first business owner? It’s spring! What better way to kick off the season of renewal and rejuvenation than by starting a new business?
You might be interested in selling accessories for hiking, camping, and other outdoor activities but need help figuring out how to start.
Why would you sell your camping and backpacking gear?
In recent years, backpacking, camping, and hiking have grown significantly as leisure activities. The number of hikers in the United States has increased yearly since 2006. Meanwhile, the number of camping households has risen by 1 million yearly. Last spring, 47.2 million Americans reported backpacking in the past 12 months.
This growth is difficult to pinpoint. Experts have noticed millennials have taken to the great outdoors more frequently in the past decade. The paradoxical desire to be outside may have been triggered by the rapid development of new technologies over the past ten years. Whatever the reason, 38% of 75 million households that are active campers in the U.S. are made up of millennials. More than half of them plan to camp again this year.
In addition to the long-term benefits of the camping & hiking industries, it also offers the opportunity for a short-term profit by starting a camp business. The arrival of spring and summer is expected to boost demand for outdoor supplies and camping gear just in time for the warmer months. Camping supplies could be a great business idea for someone just starting.
Social media is the best way to build an outdoor brand.
Outdoor lifestyle brands are trendy on social media. It’s easy to find online communities related to hiking or camping. Consider Instagram as an example. Instagram is home to many influencers who specialize in outdoor living. These accounts are outstanding for a brand that promotes outdoor living.
An awareness campaign is a great way to get your brand out early in audience growth. An awareness campaign is the first step of the marketing funnel, which eventually leads users to purchase your products. Create a profile on Instagram to build awareness for your brand. You can post tranquil photos of the outdoors or humorous expressions for those who love nature.
Look at the Instagram profiles of outdoor influencers to see what attracts them. Participate in their networks. Comment on their photos. Comment on the images of their followers. You can also pay influencers to promote the brand if you invest a bit. Giving influencers products once you have started selling is a good idea.
Influencers are Instagram users who have a large following. Influencers are Instagram users who have built trusting followings and can recommend products to others. They are great candidates for promoting your products and attracting followers to your social media profiles.
Influencers influence online communities, which can help you establish your niche. Finding influential people through services such as Influence. co is possible. But it is a better idea to look for smaller influencers. You can target smaller follower groups, which is more effective at generating sales.
How to market a company selling camping supplies
We know there are many potential customers among the followers of outdoor influencers, so this is a great place to begin marketing. These people will likely enjoy the outdoors and follow you on social media.
You don’t need to market or advertise your products in the awareness stage. Your users will have a reason for following you. People don’t want profiles that only post ads on social media. It would help to build trust with your audience before you can do that.
Your posts should be focused on content that interests your audience. To get an idea of the type of content that your followers like, you can look at their social media profiles.
You should also choose content that is interesting to you. Consistency is vital to social media branding. It is easier to post regularly if you are passionate about your content. Start posting outdoor photos on Instagram if you consider yourself a photographer. A travel blog is a great way to engage with your followers if you are more interested in the written word.
Drop-shipping is a way to sell camping and hiking supplies.
One of the drawbacks to selling camping and outdoor equipment is that your products are often heavy, making it difficult to store and move stock. Drop-shipping will solve this problem. Drop-shipping, a type of ecommerce in which products are shipped and stored by third-party manufacturers like AliExpress, is an example. This works as follows: When a customer orders from you, they are sent directly to your supplier, who then ships the product from their warehouse to the customer.
Drop-shipping can be an excellent option for entrepreneurs who are just starting. There is minimal risk. Drop-shipping is a great way to make a quick profit. Products can only be purchased from your supplier once customers have purchased them. You have a lot of flexibility for discounts and sales, as product prices can be adjusted to increase or decrease urgency. This is a time-saver as you can handle manufacturing and shipping by another person while you concentrate on marketing, branding, and building a social following.