On May 20, Fashion Week: A New Era will be opened by the Fashion for Good Museum. Fashion Week is a global event that showcases the latest fashions on catwalks in Paris and New York. This iconic event has had a significant impact on fashion and our wardrobes. The Fashion for Good Museum explores Fashion Week’s past, present, and future in ‘Fashion Week – A New Era’. See historic looks from Balenciaga’s, Versace, and Moschino runways. Also, learn about the innovative work of Dutch fashion designer Ronald van der Kemp and The Fabricant, a digital fashion house. “Fashion Week: a New Era” celebrates fashion over the years. It explores how this phenomenon has influenced fashion and shows what the future holds for Fashion Weeks.
What is the future of fashion week worldwide?
The Fashion for Good Museum’s new exhibit shows how Fashion Week began in 19th-century Paris as an intimate salon and what clothes were displayed. You can scroll through the timeline to see the highlights and iconic runway looks by Versace, Balenciaga and Moschino.
STREET STYLE PHOTO WALL
Fashion Week is not only a highlight for the attendees of the shows but also for the people who attend them. Photographers take photos of Fashion Week attendees in their most stunning outfits on the streets and outside the show venues. The exhibition’s essential component is street style photography. The Fashion for Good Museum has displayed works by Bill Cunningham, a New York Times photographer. Although he was the first to photograph Paris Fashion Week, he is best known for his street photography, which captures the intimate atmosphere surrounding fashion shows, visitors on the streets, and behind the scenes. You can become a part of the fashion scene by taking a photo at the photo wall and shooting your street style photography.
LET’S GET DIGITAL
Many activities, including shopping and working, were affected by the COVID pandemic. Online fashion also developed, with physical shows being cancelled and new creative presentations taking their place. Discover how runways, shows, and collections look virtual in ‘Fashion Week: A New Era’. You can attend digital shows at The Fabricant and Tommy Hilfiger (Decentralands’ Metaverse Fashion Week) or explore how a fully digital Fashion Week (Helsinki Fashion Week). You can also go into the metaverse. The Digital Village is an interactive installation that allows you to build your digital model and then have it appear in a digital fashion show you created.
THE FUTURE IS SUSTAINABLE
Fashion Week is a great place to see fashion innovations, but there are also critics of major fashion shows. Sustainability is becoming an essential part of clothing design and production. Lakme Fashion Week in India has raised awareness about this issue and has organized a Sustainable Fashion Day at the Fashion Week for over five years. “Fashion Week: A New Era” features sustainable looks created by a collaboration between the Fashion for Good Museum (FDMI) and the Fashion Design Council of India(FDCI) with Lakme Fashion Week. These looks were created by fashion designers as well as start-ups that are working on innovative sustainable innovations. Learn how to convert agricultural waste into new material or how to make a dye from carbon dioxide.
WHY IS THIS EXHIBITION IMPORTANT?
What impact does Fashion Week have upon consumer buying behaviour? Fashion weeks have evolved over the years and are now more popular than ever. Fashion houses and clothing companies have increased their marketing budgets, resulting in larger fashion shows. The fast-fashion brands copy products directly from the catwalk and add more collections to their spring/summer, autumn/winter and winter collections. This rapid production of new products is a common feature in retail stores. Consumers quickly buy more clothes and then discard them to make room for the next trend.
This fast pace is often criticized for its unsustainable nature. Collections become irrelevant after fashion weekends, and the industry looks ahead to the next season. Fashion weeks are becoming more democratic. Images can be shared immediately online so everyone can see the shows without filtering and form their own opinions.
